International Franchising in Industrialized Markets Western and Northern Europe

Ilan Alon and Dianne Welsh have created a valuable franchising resource focusing on the West and North European market. The book’s articles/chapters cover a huge range of important franchising issues, and are both interesting and insightful. . .It is crammed with interesting and useful information.” Dr. Callum Floyd, Editor of Franchise-chat.com As companies globalize, they are finding many new opportunities in more and more markets around the world. Forward-thinking businesses are profiting from operating in markets that previously seemed closed or inaccessible. But as the company grows and diversifies, it becomes more important to understand the legal, cultural, and business landscape in each new target country or region. Entering new ma

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International Franchising in Industrialized Markets Western and Northern Europe

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