New Balance 990v4 “Benjamin Bread” (Big Kids)

YCMC and New Balance have joined forces to launch an exclusive collaboration on the iconic 990v4 silhouette. The campaign is about sparking the inner hustle, the focus, being in your zone, and most importantly, being in your bag. The New Balance 990 was the first athletic shoe to debut at $100 and because of its price point, it has been known for decades as a signature of status and wealth. Using the rich heritage and cultural significance for inspiration, the colorway of the YCMC x New Balance

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New Balance 990v4 “Benjamin Bread” (Big Kids)

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