Open Brand, The: When Push Comes to Pull in a Web-Made World

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence.

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Open Brand, The: When Push Comes to Pull in a Web-Made World

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